English Tourism Week
VisitEngland is proud to lead English Tourism Week celebrating our diverse, exciting and vibrant sector, and highlighting the quality and value of the English tourism offer.
Tourism is one of England’s largest and most valuable industries and this annual campaign raises awareness of our industry among key stakeholders, including Government, Minsters. MPs and the media, of the huge contribution the English tourism sector makes to the UK economy.
English tourism supports 200,000 SME businesses, employs 2.6 million people and generates about £71.6 billion annually for the economy in domestic visitor spending.
English Tourism Week forms part of VisitEngland’s mission to champion the sector through political engagement nationally, regionally and locally – demonstrating to political decision-makers the importance of tourism in England and their local area.
How can local businesses and organisations get involved?
- Organise your own event to celebrate the week
- Promote special offers to visitors and locals during the week
- Devise an English Tourism Week specially themed product
- Offer your business, venue or organisation for the local launch. Or offer a venue for the Eden Team to "Go back to the Floor/Behind the Scenes"
- Download the English Tourism Week Toolkit and submit your events and special offers
Locally in Eden
Over the years, the Visit Eden Team have organised events to launch English Tourism Week in Eden. Our events aimed to highlight the importance of the tourism industry to Eden's local economy. English Tourism Week also provides an excellent promotional opportunity for participating local businesses.
Our Eden English Tourism Week launch events have included:
- Showcasing the outdoor activities on offer in Eden
- Encouraging safe walking with Kirkby Stephen Mountain Rescue Team and Trainee Search and Rescue Dog Kaiya
- Lady Penelope Cobham CBE, Chairman of VisitEngland and David Curtis-Brignell, Chairman of VisitEngland's English Tourism Week Committee were our special guests. A special reception was held to celebrate Eden's Food and Drink at Sharrow Bay Hotel
- Lady Penelope Cobham CBE, Chairman of VisitEngland launching English Tourism Week in Eden and enjoying a tour of Eden's heritage sites including Brougham Hall
and Brougham Castle to highlight the importance of heritage attractions as part of the Eden tourism product.
- A celebration of the importance of pubs are to the area's vibrant tourism economy with Brigid Simmonds, Chief Executive of British Beer and Pub Association and Tim Page, Chief Executive of Campaign for Real Ale (CAMRA)
- Focusing on the local tourism industry's ability to meet the needs of visitors with disabilities
- Focusing on electric bikes in a bid to demonstrate how accessible the area is using this eco-friendly transport